Eureka! The Thread that leads to my Goal goes through the Net! ‘-cried the cat, while wagging his tail.
Shredding this little piece, from the limited imagination of this clumsy editor, we can already begin to unravel the skein of Online Marketing.
-The Goal: selling and/or promoting a specific product or service or a product line, share my passion for Japanese helicopters, provide information about the weather or the parliament, raise funds for victims of Hurricane Katrina …
How to do this?
Where to start?
What means to use?
Who to call?
What language to use?
Who do you want to meet?
Who am I? Where am I …?;-)
-eureka !: This word has here an encouraging goal. Literally: ‘I found it!’
-The Net: the working context. More and more each time, we hear that there is no marketing without Online Marketing; or even that Online Marketing is marketing itself, much like Napoleon: ‘Le Marketing, c’est moi!’
Without going so far, we can say that it is perfectly possible to develop a marketing strategy by working on the background of the Net. That said, it would be a shame to overlook the know-how of traditional marketing and the enormous potential of conventional media.
In all cases, we see more and more the Net as the key basis; and the strategy remains the one that has to adapt. So far, and quite logically, it was the other way around: web strategy was adapted to the overall strategy of the project.
However, each project is different and it would be unwise to make generalizations about it.
Good websurfing! 🙂